Is Facebook all about faces?

I watched the social network movie with colleagues the other day and it left me wondering; is Facebook  all about faces? Are Facebook audiences purely image-driven? I mean, what drives people to get wired on Facebook?Is it just the pure pleasure of checking out each others photos/faces!?
Considering the demographics and social dynamics of Facebook, can non-profits capitalize on this tool  for marketing and promotional objectives?

Your thoughts are welcome.

Watch the movie trailer below(I loved it by the way)…


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